When was the last time you watched a video on social media? Bet it was within the first 10 seconds of scrolling.

When was the last time you watched a video on social media? Bet it was within the first 10 seconds of scrolling.

And if a company wants its presence to grow online, it’s time to start creating video content. Even companies that spend a lot of money on social media are missing a trick if they don’t prioritise video in their social media strategy.

More than ever before, investors want to know more about the companies and the people within the companies that they follow – and video is one of the most effective ways to do this.

Video content is favoured by most algorithms, based on the fact it captures a viewer’s attention for longer. Adding valuable context that is almost impossible to achieve through a single photo.

Twitter videos that include subtitles gain 28% more view time and 15-second Twitter video ads garner three times higher completion rates compared to 30-second video ads.

Tips if you must film your videos

Some of the best video footage for social media content is taken in places and of people that investors can’t easily access like site visits, AGMs, or conferences.

With modern technology, it’s easier than ever to conveniently film, wherever and whenever.

Additional Tips

• Stabilise your camera tool as much as possible – if you’re planning on getting frequent videos that involve filming on a phone, a gimbal would be a worthwhile investment. Make sure that the camera is also at a good angle when filming.
• Purchase a drone if your company owns mining projects – there is no better way to capture impressive footage of land and the progress of the company once a project is underway.
• An external microphone – if you’re filming using your phone, the built-in mic might not be good enough. You wouldn’t want your videos to capture sounds of cars passing instead of your narration, or dogs barking outside instead of the actual conversation. So, it’s wise to invest in good equipment, including microphones ensure that you get to create high-quality sound.
• Good lighting – when you’re indoors, look to shoot videos near a window or door where there’s sufficient light. Also, make sure there isn’t flickering from the lights as you film. If outdoors, check for shadows or glare.
• Make sure that the specs are correct – ideally, you’ll want to use your video across all applicable and relevant social media platforms, which means that the videos will need to be in the optimal formats.
• Editing – to make the video more engaging try adding music and cutting out the “umms” and “ahhhs”, if any.

Even better, use a professional videographer/ studio

Alternatively, have a professional videographer take and edit the video together to ensure a professional finish.

At White Noise Communications, our office has an inbuilt recording studio that our experienced videographer uses to capture videos for our clients who are often Managing Directors with limited time to work on editing videos.

Often these are webinars, videos on material announcements and general company updates, all to create engaging content.

Clients also send our team footage from site visits, like drone footage or interviews, which we can tidy up and brand to use across all digital platforms like social media, websites, or email newsletters. Even if you don’t think it’s usable!

For more information, contact moc.s1701613804mmoce1701613804sione1701613804tihw@1701613804smmoc1701613804