White Noise Communications

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Get social and spread the good word

Uncategorized

Get social and spread the good word

Shelby Connelly

Digital Marketing Specialist

As an Executive or if you’re involved with the Management team of a company, chances are you’ll be spending a lot of time out and about advocating the company’s potential and success. This is especially true for ASX-listed companies in the junior mining space, where it’s important to get the market rallied to invest and stay invested. This involves broadcasting important company updates via important avenues like conferences and networking events, exactly where the desired target audience is available.

These days, when you or a peer or an investor meet, it doesn’t just stop there. QR codes or digital business cards allow for contact details to seamlessly get added to your contacts. You might even connect on LinkedIn or decide to follow them on Twitter, growing your online professional network and presence further. According to LinkedIn, of all its users, 180 million are senior-level influencers (LinkedIn, 2021). That makes up nearly 25 percent of its total user base.

At 63 million, more than one in eight LinkedIn users are decision-makers and about 10 million are categorized as C-level executives.

Before you know it, you’ve curated the ideal platform for amplifying key company messages.

Single tweets and community conversations can have a real impact as this content, to the right audience, can influence markets.

Twitter, for example, has become a popular destination for retail and institutional investors to discuss and analyse market trends. Social media also allows you to publish investor messaging, gauge what is important to your audience, and have conversations around your company and the broader market, making social media for investor relations so crucial.

It’s important to understand the power that a group of vocal investors on social can have on an individual stock price.

As content will already exist on your company’s LinkedIn and Twitter accounts, the content is there, ready for sharing with a curated audience that is already there browsing. Plus, if there is a well-thought-out and executed social media strategy the content mix will include a visual such as videos or images to accompany the text, whether that be native or third-party content.

From an education and connection standpoint, it is critical to ensure that the right content, facts, and investor messaging come directly from the company and key persons for investors to find on social.

Investor presentations, facts and investment information is no longer gated but pushed on socials to empower all investors to make the best possible decisions with the most relevant information.

It doesn’t have to be difficult or expensive. Watch the videos below to get an idea of how simply enhance a company page or amplify messaging. Make use of those hundreds or thousands of followers you’ve worked hard for.

How to grow a LinkedIn page organically

How to share a LinkedIn post

Another easy way to draw attention to a company page on LinkedIn is to make sure that the company is listed under your experience. This peaks peoples curiously, creating an opportunity for new connects to click through to view more about the company.

From the path to the public market to publishing investor messaging and understanding perception, social media is here to make your message all the louder so don’t be shy and start sharing.

For more information, contact [email protected]

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Three simple ways to get your investor website noticed

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Three simple ways to get your investor website noticed

Shelby Connelly

Digital Marketing Specialist

As the digital age continues to influence investors’ decision-making, it has become increasingly important to ensure that the company’s digital presence represents the essence of the corporate brand. 

A company’s website is where most new and existing investors will search to find out about a company and is the modern equivalent of searching through a phone book. Think of the website as a virtual window into a company and is therefore responsible for generating a positive, lasting first impression of the brand.

The power of first impressions is immeasurable- ensure your website is engaging enough to drive investors to want to learn more. 

If done effectively, a company’s website can clearly communicate who they are, what they represent and can increase investors’ interest in what the company does. This information is then accessible 24/7, allowing investors to be updated about a company’s news and announcements from anywhere, at any time. 

A website can create a personal relationship for investors as they are able to see what activities are underway and completed by the company and what it plans. It invites people to interact with the company, in their own time and manner. For example, learning more about the board or project, visiting again, signing up for email updates, or downloading content like presentations or recent announcements.

The power of first impressions is immeasurable.
Ensure your website is engaging enough to drive investors to want to learn more. 

A website gives the shareholder a peak into the company and what it stands for so it is important that the presented goals and values are projected in a comprehensive, organized, and optimized way to entice investors to engage with the company.

There are a few simple ways to ensure the company website reflects the ideal brand perception: 

1. Quality information

Engage investors by ensuring information is concise whilst containing interesting content about the company. Ensure this information is easily accessible throughout an easy-to-navigate website, as this will encourage users to stay a while as well as increase their chances of visiting again. Website content must be updated regularly to ensure investors are seeing a realistic and accurate representation of the company and its projects. 

2. Presentation is key

Just as you wouldn’t wear shorts and a t-shirt to a corporate job interview, make certain the company website is styled appropriately. Select a design that mirrors the company values’ and execute this in an engaging and stylized format. Be sure to include images, videos, and eye-catching graphics to catch the attention of the browser. The design is the most important aspect of the first impression you make on investors and is the deal breaker of enticing them to stay on the page or click off immediately. 

3. Encourage engagement

Once investors to your website have had an introduction to the company, become interested, and want to know more, it is important they are aware they can engage with the company. Provide contact details clearly on the website to build trust, encourage engagement, and allow them to ask questions directly. Encourage investors to sign up for email notifications as well as follow the company on social media. For seamless branding across the company ensure the content is consistent across all channels and updated regularly. 

As a window is regularly cleaned to ensure an unobstructed view, it is beneficial for a company to look at updating its website regularly. 

This will not only help to generate a lasting first impression and ensure new investors can clearly see the kind of company you are but also allows existing investors to create and continue a relationship with the company. 

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How to ensure your booth stands out at a conference

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How to ensure your booth stands out at a conference

Shelby Connelly

Digital Marketing Specialist

You’re undoubtedly aware of the abundance of conferences and exhibitions held throughout the year, across the globe, especially within the mining industry. 

Conferences are an opportune time for professionals in the same industry to interact, share insights, discuss challenges, and learn about new companies. Depending on the desired outcome, exhibiting vendors have the potential to share their investment opportunities to source capital from new and existing investors as well as grow business contacts.

It is important to choose several conferences to attend that best suit your company’s needs and forgo others to focus your time and energy into planning ones you will get the most out of. Some larger conferences have a vast number of booths with limited time for attendees to see them all. The question is then, how do you ensure they will be captivated and choose to visit yours? 

It is found that the average conference attendee spends 8.3 hours viewing booths throughout an event, providing you with enough amount of time to have a productive conversation about your company, give insight into your company’s future and capture the attention of investors. 

The average conference attendee spends 8.3 hours viewing booths throughout an event, providing you with enough time to have a productive conversation about your company, give insight into your company’s future, and capture the attention of investors. 

After considering which conferences are the most relevant to your company and its commodities, it’s important to make sure you seize the opportunity by ensuring you are well-organised and have an eye-catching booth set up to attract attention and spark curiosity. It is vital your booth stands out and that potential business does not simply walk by without hearing your story. 

Below are a few important tips for ensuring your booth is guaranteed to catch the eye of investors and attendees and encourage them to stay a while to learn about your company. 

1. Ambiance

The colours used throughout the booth and signage as well as the position and brightness of the lighting help to set the ambience and mood. When selecting colours to use, it’s important to stay on brand, so select colours that can make your booth instantly recognisable to visitors. 

Colours can also be used to accentuate certain elements of your booth as well as highlight important text snippets. Choosing an appropriate number of colours is important, as too few can be boring, however too many can be overwhelming.

In terms of lighting, spotlights are effective in highlighting specific elements as well as creating depth. Lamps and projectors are also useful in creating a specific atmosphere to encourage attendees to learn more.

2. Graphics

The human brain processes images faster than text, so displaying striking graphics is vital to grab the attention of visitors. Choose graphics that have simple messaging and that are unique to your company’s brand. 

A simple background with a few prominent graphics can create a clean coherent look and draw more attention to the figures. Too many images can be overwhelming for visitors, create clutter and inevitably distract from the overall messaging of the booth.

Creating a video featuring clips of your company at work can be effective playing on a tv within your booth. TV stands can be decorated with graphics as well to create a cohesive effect within the booth

3. Layout

Booth sizes vary across different conferences, so it is important to make the most of your space and use the layout to your advantage. If the space is smaller than you would have liked, try to avoid covering the entire space with graphics, text and furniture as it can appear cluttered. As a rule, ensure about 40% of your booth is empty space. White space is effective as it draws attendees’ attention to the more distinctive aspects of your booth as well as creates a nice balanced, appealing display.

If possible whilst planning, consider the direction of foot traffic and therefore which displays will be the first thing visitors see. Place your most striking graphics towards the front of your booth to capture the attention of the foot traffic immediately as they walk past.

In terms of furniture, you will find that almost everyone at the conference will have the standard white table and a couple of chairs. Sometimes splurging on something a little more expensive is effective as it can make your company appear more professional and organised as you have put more thought into the display. Consider the placement of the furniture so it doesn’t cover any of your important content and is not blocking the entrance, so it still invites attendees in to learn more.

4. Text/location

Text is effective in giving statistics and brief descriptions of a company and acts as a basic introduction for conference attendees to process. Keep the information clear and concise, just enough to convey your overall message. Make sure the information is accurate, up-to-date and relevant to what potential investors may be looking for.

Ensure the text is at a reasonable height within the booth, close to the average eye level, so visitors do not have to go searching for it.

QR Codes can be placed around the booth. This can help direct visitors to your website or encourage them to sign up to your newsletter.

Finally, a few more basic tips. Make sure you have someone from the company always manning the booth. This is important to create a personal connection with potential investors and for the people asking questions to be helped. This creates a positive correlation between attendees and the company and can leave more of a lasting impression. 

Although it sounds self-explanatory; keep the booth well-organised, uncluttered, and clean to keep a professional atmosphere within the booth and show that you are organised. 

The way your booth looks including, graphics, text, lighting, colours, and layout, can change attendees’ perceptions of your company very drastically, so it is important that you are aware of the impression you are having on your audience. 

Once you have established your graphics for a conference and refined a style that is effective it can make planning for future conferences much easier when the same displays can be adapted. Perfecting your booth is not only important as it captures potential investors’ attention, but it also allows you to create a personal relationship as they learn more about the company’s progress and future plans.

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There’s video, then there is VIDEO

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There’s video, then there is VIDEO

Shelby Connelly

Digital Marketing Specialist

When was the last time you watched a video on social media? Bet it was within the first 10 seconds of scrolling.

When was the last time you watched a video on social media? Bet it was within the first 10 seconds of scrolling.

And if a company wants its presence to grow online, it’s time to start creating video content. Even companies that spend a lot of money on social media are missing a trick if they don’t prioritise video in their social media strategy.

More than ever before, investors want to know more about the companies and the people within the companies that they follow – and video is one of the most effective ways to do this.

Video content is favoured by most algorithms, based on the fact it captures a viewer’s attention for longer. Adding valuable context that is almost impossible to achieve through a single photo.

Most Twitter users (82%) watch video content. According to internal Twitter data, an astonishing 93% of video views happen on mobile. Further research states that tweets with video get 2.5 times more replies, 2.8 times more retweets and 1.9 times more likes. Tweets with a video get 10 times more engagement than those without a video.

Twitter videos that include subtitles gain 28% more view time and 15-second Twitter video ads garner three times higher completion rates compared to 30-second video ads.

Tips if you must film your videos

Some of the best video footage for social media content is taken in places and of people that investors can’t easily access like site visits, AGMs, or conferences.

With modern technology, it’s easier than ever to conveniently film, wherever and whenever.

Additional Tips

  • Stabilise your camera tool as much as possible – if you’re planning on getting frequent videos that involve filming on a phone, a gimbal would be a worthwhile investment. Make sure that the camera is also at a good angle when filming.
  • Purchase a drone if your company owns mining projects – there is no better way to capture impressive footage of land and the progress of the company once a project is underway.
  • An external microphone – if you’re filming using your phone, the built-in mic might not be good enough. You wouldn’t want your videos to capture sounds of cars passing instead of your narration, or dogs barking outside instead of the actual conversation. So, it’s wise to invest in good equipment, including microphones ensure that you get to create high-quality sound.
  • Good lighting – when you’re indoors, look to shoot videos near a window or door where there’s sufficient light. Also, make sure there isn’t flickering from the lights as you film. If outdoors, check for shadows or glare.
  • Make sure that the specs are correct – ideally, you’ll want to use your video across all applicable and relevant social media platforms, which means that the videos will need to be in the optimal formats.
  • Editing – to make the video more engaging try adding music and cutting out the “umms” and “ahhhs”, if any.

Even better, use a professional videographer/ studio

Alternatively, have a professional videographer take and edit the video together to ensure a professional finish.

At White Noise Communications, our office has an inbuilt recording studio that our experienced videographer uses to capture videos for our clients who are often Managing Directors with limited time to work on editing videos.

Often these are webinars, videos on material announcements and general company updates, all to create engaging content.

Clients also send our team footage from site visits, like drone footage or interviews, which we can tidy up and brand to use across all digital platforms like social media, websites, or email newsletters. Even if you don’t think it’s usable!

For more information, contact [email protected]

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