As an Executive or if you’re involved with the Management team of a company, chances are you’ll be spending a lot of time out and about advocating the company’s potential and success. This is especially true for ASX-listed companies in the junior mining space, where it’s important to get the market rallied to invest and stay invested. This involves broadcasting important company updates via important avenues like conferences and networking events, exactly where the desired target audience is available.

These days, when you or a peer or an investor meet, it doesn’t just stop there. QR codes or digital business cards allow for contact details to seamlessly get added to your contacts. You might even connect on LinkedIn or decide to follow them on Twitter, growing your online professional network and presence further. According to LinkedIn, of all its users, 180 million are senior-level influencers (LinkedIn, 2021). That makes up nearly 25 percent of its total user base.

Before you know it, you’ve curated the ideal platform for amplifying key company messages.

Single tweets and community conversations can have a real impact as this content, to the right audience, can influence markets.

Twitter, for example, has become a popular destination for retail and institutional investors to discuss and analyse market trends. Social media also allows you to publish investor messaging, gauge what is important to your audience, and have conversations around your company and the broader market, making social media for investor relations so crucial.

It’s important to understand the power that a group of vocal investors on social can have on an individual stock price.

As content will already exist on your company’s LinkedIn and Twitter accounts, the content is there, ready for sharing with a curated audience that is already there browsing. Plus, if there is a well-thought-out and executed social media strategy the content mix will include a visual such as videos or images to accompany the text, whether that be native or third-party content.

From an education and connection standpoint, it is critical to ensure that the right content, facts, and investor messaging come directly from the company and key persons for investors to find on social.

Investor presentations, facts and investment information is no longer gated but pushed on socials to empower all investors to make the best possible decisions with the most relevant information.

It doesn’t have to be difficult or expensive. Watch the videos below to get an idea of how simply enhance a company page or amplify messaging. Make use of those hundreds or thousands of followers you’ve worked hard for.

How to grow a LinkedIn page organically

How to share a LinkedIn post

Another easy way to draw attention to a company page on LinkedIn is to make sure that the company is listed under your experience. This peaks peoples curiously, creating an opportunity for new connects to click through to view more about the company.

From the path to the public market to publishing investor messaging and understanding perception, social media is here to make your message all the louder so don’t be shy and start sharing.

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